3 Secrets for Effective Newspaper Advertising | Hearst Bay Area | Marketing That Matters

Print is dead. Or, is it?

It is no secret that newspaper readership has been on the decline over the last decade, but according to a Nielsen Scarborough report, 169 million Americans still read the newspaper, whether in print or in a digital format.

And with what has been going on in today’s socioeconomic climate, more and more people are turning to local news sources to stay up to date. This begs the question – how can you effectively reach this highly engaged audience?

In this video, we’re going to cover 3 secrets that you need to know if you’re going to pursue newspaper advertising as a channel.

Want to learn more about newspaper advertising? Go deep on the subject on the Hearst Bay Area blog: https://bit.ly/3avUzme

Ready to reach the Bay Area with your brand? Reach out to see how we can help: https://bit.ly/hbacontact

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